PSA - Direct From Facebook: You cannot rely on pacing of budgets

Some of you may remember that I posted about a weird glitch where I duped an ad with a high budget, and it spent large amounts in minutes at 1000x the price expected. I talked with facebook support at the recommendation of others. The facebook support person confirmed that on two adsets, with large budgets, it spent around 72% of the total budget for the day, in literally 2 minutes (this was pure loss because the price went from decimals per click to dollars per click). The reason he gave is that my ad went into the learning phase again.

Not only did he say that this can happen and he thought it was okay, but that he saw it happen in other instances.

This is a direct quote:
"It will try to use the budget it's given and work out the best way to optimize. I've seen cases where it literally burned through $20,000.00 in 30 minutes because of the increase spending while learning."

I told him, that if this behavior was okay to facebook, it was directly conflicting with those interested in spending more. Every time you raise budget substantially, it goes into learning mode. Thus, if I want to spend large budgets (for example using Tim's Surfing method), then there is a real chance anytime you raise that budget, it could spend all of that amount in just a few minutes if you get unlucky in learning mode.

Summary: Watch out duping adsets with large adset budgets, If you set it to 10k budget, its possible it could spend 7k in 2 minutes. USUALLY this does not happen, but when it does Facebook does not appear to support you and claims its "apart of the game".

COPAS dari forum luar. Ga masuk akal sama sekali. Tapi itulah. Buat pserta mentoring ingat slide saya tentang Never Trust The Algorithm. Even Facebook Rep Didn't Know What Happen

Hati2 yg masang budget besar di satu adset