Status Paul Jeyapal. Mantan supir taxi yg sekarang jadi super AFF

A Tip for Writing Good Copy..

Understand the Life Stage of Your Audience 👩👵🏽

Take a dating offer as an example.

If you are writing ad copy to get women from ages 19-23 to sign up to a dating site vs women 30-40 the copy should be completely different.

Think about it.

A younger audience is in a life stage of exploration, fun, and spontaneity. This requires a certain copy and tone that plays into that.

Your underlying sales pitch here will be along the lines of "find someone you can have a fun, spontaneous relationship that isn't super serious." Sell the dream of having a relationship they can flex on Instagram with and make their friends jealous.

[Insert photo here of cute girl leading her man to exotic travel locations] haha

Okay but what about if your selling a dating site to 30-40 women?

An older audience might be more concerned about locking someone down, having a baby, starting a family, or they feel like they are running out of time.

Your underlying sales pitch here will be along the lines of "Find that special someone before time runs out. Find that perfect person who is ready for a serious relationship and can give you the family you want"

[Insert photo here of guy on one knee proposing]

Let me know if you guys want more content on writing copy.

I can write a Part II 😜

(let me know below if you want me to write it)

Warning this rabbit hole goes pretty deep! 🕳

But you will come out the other side with a much higher conversion rate 🚀

P.S - Images are super important to make good copy work. It paints the picture, sets the tone of conversation, and it visually shows the desired outcome becoming a reality.