YT Tips

Some YT Tips.

1. Your creative is 80% of success. YT is story based platform so align you creative with that.

2. Isolate testing. Don't mix different targeting options in same campaign.

3. Use Google Analytics to find best performing and converting In Market Audiences and Custom Affinity.

4. Facebook have Lookalike and Google have Similar, but one thing you should spend lot of time is In Market audience. In Market mean that users is in market to buy something, give them context to buy your product.

5. Make sure your creative have messaging for each step of the funnel, don't use same video for TOFU and remarketing.

6. Yes it does work for e-commerce.

7. Yes people do spend over 25k - 35k a day on YT.